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Customer Satisfaction (CSAT)

CSAT refers to a customer satisfaction score. It is a metric that acts as a key performance indicator regarding product quality and customer service in various businesses.

Customer satisfaction is a defined metric expressed as a percentage. 100 percent is a fantastic score while zero percent is terrible.

A customer satisfaction score measures a customer’s satisfaction with a brand’s product or service. It is determined by deploying customer surveys at any point of the customers’ journey to determine how happy they are with a particular brand.

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