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Customer Churn

Customer churn refers to the percentage of clients who halted using a company’s service or products in a particular period.

Determining customer churn requires dividing the total customers lost in a particular period by total customers at the start of the period. Customer churn is sometimes known as the rate of attrition or churn rate.

It is important in determining how many customers stopped supporting your business. Customer churn is expressed as a percentage of customers who stopped supporting a business in a given period.

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