Any business owner must have a strategy for beating the competition, including a solid SEO strategy for plumbers’ businesses to increase online visibility. The industry is highly competitive and you must find means of standing out. A wonderful idea is to get your business online. This is very important since most people are likely to Google when they need plumbing services.
Getting your business online is more than creating a website and creating a Facebook or Instagram page. You must have a solid plumber Search Engine Optimization (SEO) strategy. Implementing the best SEO for plumbers will see your business coming up at top of search results. However, it doesn’t happen overnight. It’s an ongoing process that requires time and effort.
Let’s walk you through everything you need to know about boosting SEO for plumbers.
What Is Plumber SEO?
Plumber SEO refers to various tasks you undertake to maximize the visibility and performance of a plumbing business in search engines. The aim of plumber SEO is to see your business on top of search results to generate traffic to your website.
Investing in SEO boosts connection with customers who may be seeking your services. SEO for plumbers is ever changing and requires keeping up with the latest search trends and algorithm updates.
Types Of SEO For Plumbing Companies
Understanding and knowledge of the components of SEO for plumbers are essential in improving your business’ search results. Each component builds on and compliments the other. The creation of a stronger connection significantly leads to better results.
The types of SEO for plumbing businesses include:
Local SEO
Plumbing is an essential service that is exclusively focused on local service. It’s no secret that the average person will go online to find a plumber nearby. The ideal plumber must have good reviews and service hours matching their needs. Focusing on local SEO ensures that your business appears in local search results.
Claiming your Google Business profile will boost your online reputation and position your company as the local industry leader. Whenever people in your local area search online using top plumbing keywords such as “plumber near me” or “emergency plumbing services,” your business will appear in the top results.
Local SEO requires a carefully planned strategy and in-depth knowledge of the local community and target customers. You also need a robust content delivery plan that helps your website come on top in search results for targeted top keywords for plumbers. It must also give local customers useful and engaging topics about plumbing.
Technical SEO
Optimizing your plumbing website technically gives users the best possible experience. It makes search engines crawl and understand your site better for better rankings. However, technical mistakes such as adding a trailing slash in the wrong position of the robots.txt file may block search engines from crawling your site.
Creating a strong technical foundation gives users and search engines the best experience for better rankings. Some of the features of a technically optimized plumbing website include:
- Fast-loading web pages
- Crawlable for search engines
- Lacking many dead links
- Has an XML sitemap
- Doesn’t have duplicate content which confuses search engines
- Secure
- Has structured data
On-Page SEO
Ranking your plumbing website requires optimizing your content for user experience, search intent, bounce rate, click-through rate, page loading speed, and dwell time. Optimizing your web page content for users and search engines is what on-page SEO is all about.
Some of the elements to optimize your content include:
- Using your target keyword in the first 100 words
- Using appropriate title tags
- Keyword frequency
- Using outbound links
- Optimizing URL for SEO
Off-Page SEO
Apart from on-page SEO, your plumbing website also benefits from off-page SEO. It’s the tasks you and others do away from your site to rank your pages in search engines. Some elements of off-page SEO include link building, guest posting, or commenting on another blog. Poor off-page SEO makes a site struggle to rank in a highly competitive industry like plumbing.
Doing it effectively allows search engines to discover your plumbing website or to crawl and understand what the web pages are about. It’s a promotional activity to promote links to your plumbing website. You need an off-page SEO strategy to boost the relevance, trustworthiness, and authority of your plumbing site.
How To Get More Clients With Local SEO For Plumbers?
When people search for plumbing services, Google does its best to bring service providers near the person’s location. Search results usually depend on the distance of service providers from the customer.
Any plumbing business owner looking to get more clients using local SEO must establish their businesses as a source of reference in the area. This will make your blogs and social networks attract new customers.
Here are some local SEO strategies to help you get more clients for your plumbing business.
Find The Keywords
You need to use the right keywords to improve organic search rankings. Being on top of search engine marketing for plumbing companies establishes you as a trustworthy source of plumbing services. However, getting there requires having a solid keyword strategy to drive relevant traffic to your site with higher conversion rates.
It ensures that people who come across your website are looking for the plumbing services you offer. Using the right keywords ensures that your website content is visible in the most organic way possible. This ultimately leads to building a better audience trust and awareness of your plumbing business.
Some handy tips to find the right keywords include:
- Shortlisting a topic to write about
- Brainstorming keywords
- Researching keywords using appropriate keyword tools
- Filtering the keywords
- Prioritizing long tail keywords
- Researching Latent Semantic Keywords
- Identifying what you’re missing
Choosing the right keywords requires striking a balance between keywords with high search volume and relevant ones with low competition. The keywords must also be closely related to your plumbing services to attract ideal clients.
Some considerations when selecting the right keywords for plumber SEO include:
- Considering what keywords you currently rank for
- Looking at your competition
- Using tools such as Ahrefs and Google Keyword Planner
- Using different types of keywords
Optimizing Your Keywords
After finding the keywords to use for your plumber SEO, you must understand how to optimize them. Keyword optimization is a process of boosting the relevance of your webpage’s content to a given search query.
Here are the three essential steps to optimize your keywords.
Step 1: Optimize the Right Keywords
You must ensure that your keyword optimization is worth the effort with a higher chance of boosting your website’s ranking. Doing it right requires determining the potential of the keywords using tools such as Ahrefs. The tool estimates the traffic potential metric of your keywords.
Optimizing keywords must consider their value to your website. Your selected keywords must have practical use in attracting searchers. Each keyword is mapped on a scale matching your overall goal. The rule of thumb is to optimize content with a high business potential score. You must also consider search intent and your expertise to optimize the right keywords.
Step 2: Aligning Keywords With Search Intent
Google tries to show searchers the kind of content they want to see. Aligning keywords with search intent requires understanding the three Cs of search intent.
Content type – The goal of searchers is to find content that gives them value. Content type may be a blog post, service page, or landing page. You must consider top-ranking pages with your target keyword and the dominating type of content on them.
Content format – This is how users prefer to receive the content offered to them. The type of content format on a plumbing website may include how-to guides, listicles, reviews, comparisons, service pages, or step-by-step tutorials. You must determine the content format that dominates SERP and use it more often on your website.
Content angle – it refers to the unique selling point of a website page. The ideal content angle must grab the attention of searchers and indicate the special qualities of the page. The content angle must match the search topic in the freshest view.
Step 3: Follow On-Page SEO Best Practices
After picking the right keywords and determining search intent for it, you need content with SEO in mind. On-page SEO involves doing time and tested tasks that make Google and searchers understand and digest your content better.
Some things to do include
- Offering searchers what they want
- Making your content easy to digest
- Optimizing the page title
- Matching the H1 tag with the title tag
- Writing a compelling meta description
- Using H2-H6 tags for subheadings
- Creating a user-friendly URL
- Optimizing images with names and alt tags
- Linking to internal and external resources
- Optimizing featured snippets
Optimizing keywords focus on helping Google and searchers find and understand your content. A self-assessment test is necessary to ensure your content is helpful, people-first, and reliable.
Link Building
Every plumbing business owner must make an effort to increase the visibility of their website, and establish themselves as an authority in the industry using professional plumbing SEO services. Link building for plumbers involves acquiring inbound links from external domains to your plumbing website. It may also involve building internal links from one page to another.
Some benefits of link building for plumbers include:
- Making your business look professional
- Portraying your company as reliable
- Boosting brand credibility
- Gaining credible links for referral traffic
- Establishing relationships in your niche
- Boosting profitability after gaining new customers
Google relies on external links as one of its top indexing criteria. It uses the number and quality of your backlinks to index your page on a relative search and how to rank it. A strong backlinking profile helps in gaining new customers.
Some link-building strategies for plumbers include:
- Social media listings
- Creating linkable assets
- Fixing broken links
- Industry outreach
- Guest blogging
- Competitor backlink analysis
Effective backlinking requires getting the highest quality links possible. Link quality and impact on your site ranking depend on relevance, anchor text, and link positioning.
Create Reviews
Online reviews can make a huge difference to your bottom line. Plumbers depend on good reviews to drive traffic and boost revenue. Negative reviews will drive you out of business, deplete your customer base, and lower the quality of prospects.
Plumbing is a reputation-driven industry making other people’s opinions about your business more important than your marketing strategy. Homeowners read reviews before calling a plumber.
When potential customers search for plumbers online, they compare reviews from various companies. Who has more, better, or recent reviews. All these are important considerations for a customer to determine who to trust when they need a plumber.
Some strategies to get reviews from customers include:
- Being present on review sites such as Houzz, Angie’s List, and Nextdoor
- Claiming your Google My Business to get a shareable link that requests customers to review your business
- Replying to all reviews you already have
- Using online reputation management software
- Asking for reviews from customers outright in person or as a follow-up
Also read: How To Get A Plumbing License
Other SEO Strategies For Plumbers
If you believe you need to do more to boost plumbing SEO, here are some more strategies to consider.
Check Out Your Competition
Analyzing your competitor’s SEO is an important step in boosting your business ranking in search results. Doing this offers insights into what to do and how to do it. You‘ll be in a better position to evaluate your performance against competitors.
Some strategies to keep an eye on your competitors’ SEO include:
- Uncovering keywords they’re targeting
- Analyzing their rankings against keywords
- Researching their most shared content
- Setting Google alerts for new content
- Tracking new links
- Monitoring their social activity
- Reading their blogs and newsletters
Checking your competitors’ SEO helps improve your site to get ahead of the competition and attract more customers.
Write Good Content
A plumbing website needs good content to rank your business in Google searches. High-quality content must offer value and meet the expectations of local customers. It must also be unique, topical, and optimized for search engines.
The quality and structure of content on your plumbing website determine how Google ranks your pages, posts, and images. Some of the basics for plumbing content include:
- Appropriate keyword placement
- Satisfying user intent leading to boosting search engine value
- Prioritizing user experience has unique value and has depth
Content for a plumbing website isn’t all about throwing some words on a page and praying that it ranks. Quality content is essential for improving Google rankings and for customers to find your business. Your website must have service pages that help visitors understand how the service is right for them.
The service page must offer a catchment for visitors to understand your service locations on a map. Include accreditations, reviews, testimonials, and unique selling points to build confidence in potential customers. Also, include your contact so customers can know how to get in touch.
A good thing is that you can reuse catchment, contact, and confidence-building information across all service pages. Also include an about us page and location page on your plumbing website.
How To Track Your Plumbing SEO Performance
After setting up your SEO strategy, you must track performance to determine where you’re doing well and where you need to improve. The best way to do this is through Google tools including search console and analytics.
Set Up Google Search Console And Google Analytics
Seeing how your plumbing website is performing in Google search requires tracking SEO performance. Google Search Console allows seeing the presence of your site in search results. Utilizing Search Console and Google Analytics analyzes SEO rankings and other essential data.
Google Search Console is a free service to see how many people visit your site, how they find it, the devices they use, and the pages they visit more frequently. The tool also discovers and fixes errors. Google Analytics offers an in-depth look at the performance of your plumbing website such as who links to it and keywords appearing in search results. Linking these tools together allows for getting the most from data provided by each in one report.
Get Started Marketing Your Plumbing Business
Understanding the benefits of SEO services for plumbers is essential for the success of your business. Investing in SEO for plumbing contractors is an ongoing process and results eventually come with consistency. With an effective optimization strategy in place, you must then start marketing your business.
Claiming a Google My Business profile, an optimized website, building a social media presence, and getting reviews are great marketing ideas for plumbers. Using a mix of those strategies and improving your SEO are key ingredients to see your website rank higher in search results. More potential customers will find your site leading to a boost in your bottom line.
🚀 Final Thoughts
With SEO and marketing in place, you’re now set to grow your plumbing business. The use of plumbing software such as Field Complete is equally important for plumbers. The software makes handling tasks such as scheduling and dispatching easier in the palm of your hand. Keeping this guide in mind will see your site appearing on top of search results and more bookings for your plumbing services.
