According to IBIS World, the roofing industry in the US has grown more than the construction sector in general. It’s the 16th largest in the construction sector by market size and the 203rd in the country. The roofing business is expected to grow by 3.50% by 2027 and will likely be valued at 3.50% by then.
If you own a roofing business, this means good news. However, the market is very competitive, and grabbing a sizable market share is what keeps a roofing business owner awake all night. Here are some pointers on how to grow a roofing business.
Launch A Roofing Website
Every business needs a website in the digital age. The site allows staying in touch with your customers and gives them the information they need even when your office is closed. This is extremely important when customers need emergency roof repairs.
Let’s look at why you need a website when considering how to grow your roofing business.
Showcases Your Work
A website is a wonderful platform to show off your work. The gallery section allows showing before and after pictures of your projects. Potential customers can see the quality of your work to allow them to make an informed decision to hire you. They can also compare your work with others to be sure that you’re the right contractor for their project.
Source For Valuable Leads
Having a roofing company website allows for generating leads. The contact form on the website allows for collecting information from potential customers for your email campaigns. Visitors can also fill out the form to receive newsletters from your company. These can further portray your work to potential customers.
Builds A Solid Brand For Your Roofing Business
Investing in a website allows for building and maintaining a strong brand that customers and potential customers can relate to. Using the site, you can easily manage the information you share outside your company.
The website also allows connecting with your customers on a deeper level, such as by sharing your brand story. Sharing valuable tips on the blog section of your site makes you an authority in the market and boosts visibility in search engine results.
Makes Your Business More Accessible
The website must have a contact us page with details about your company’s location and contact information. You may include your email, telephone number, office location, and contact form through which customers can reach you.
A live chat feature on your website makes it easy for customers to contact you when they need your services, especially during a roofing emergency.
Boosts Search Engine Optimization (SEO)
SEO is essential for your online presence. Having a well-optimized website plays a significant role in boosting your visibility online. Adding keyword-rich and informative content makes you an authority in the industry and makes your website rank higher in search engine results.
Showcase Testimonials And Reviews
Happy customers don’t hesitate to write positive reviews about your services. Additionally, past clients can leave testimonials about the quality of your work. Potential customers usually read testimonials and reviews before choosing any roofing contractor. Showcasing them on your website allows them to decide to hire you.
Showing Off Recognitions And Memberships
There are industry organizations for professional roofers. Subscribing to these gives potential customers confidence to hire you. You can add badges on the homepage of your website of organizations where you have membership and certifications.
Some of the organizations include:
- National Roofing Contractors Association
- National Women In Roofing Association
- Confederation of Roofing Contractors
- National Federation of Roofing Contractors Limited
Give Your Roofing Website A Makeover
If you have a website for your roofing company but are still waiting for results, you must consider a makeover. You don’t have to redo the website. Here are six ideas to give on how to organize a roofing business website today.
Add Live Chat And Chatbots
In a world where customers want instant gratification. They prefer live chat over email, social media, or phone support. Live chat support is efficient, fast, and convenient. Some of the amazing benefits of adding live chat and chatbots on your roofing website include the following:
- Enhances support experience for customers
- improves customer acquisition and onboarding
- Allows building rapport with customers
- Reduces repetition
- Helps determine product and service decisions
- Boots your customer support’s productivity
- 24/7 customer support access
- Increases customer engagement
- Gives you an edge over competitors
Customers today demand comfort available when you add a live chat feature on your website.
Improving Site Load Speed
A fast-loading website is one of the easiest solutions to answer how to scale a roofing business. Your website must ideally load within two seconds. Regardless of how beautiful it looks, you’re likely to lose so many potential customers if your site loads at snail’s speed. You must tweak it to boost speed by upgrading your hosting plan, optimizing images and files, or limiting HTML requests.
Boosting your site’s load speed will make visitors enjoy browsing and staying around much longer, checking out your services. Speed allows sending information faster depending on user requests. Improved speed also boosts your site’s ranking in Google’s search results.
Adding Calls To Action
Consider adding more calls to action on your website as a solution on how to run a successful roofing business. The call to action gives potential customers the next step to take. They eliminate bottlenecks that may exist when moving users down the sales funnel. You must include multiple calls to action for customers to take your desired actions.
Adding an SSL Certificate
The SSL certificate allows a website to move from HTTP to HTTPS for better protection. Your website needs an SSL certificate to keep user data secure, and it verifies ownership of your site. The certificate also prevents hackers from creating a fake site version and gives users trust.
Add Better Images
High-quality images are essential when considering how to run a roofing business online. They attract more views and clicks, bring your services and products to life, improve search engine optimization, and encourage social media followers. You must replace stock images on your website with custom ones of your projects before and after. Optimizing, editing, and adding captions to your images boost search engine rankings.
Optimize For Local SEO
You must optimize for local SEO to grow your roofing business. Following local SEO guidelines boosts organic traffic from what customers search for when looking for roofing services online. Search engines rely on images, local content, citations, and links to gather information for a local search.
Some ways to optimize for local SEO include:
- Engagement on social media
- Claiming Google My Business
- Having a consistent address, phone number, and name online
- Performing a local SEO audit
- Optimizing title tags, meta descriptions, and content
- Adding location pages to your site
Local SEO is an essential aspect of an SEO strategy for a local business. It helps potential customers find your location after searching online.
Change Your Sales Approach
You must consider changing how you convince potential customers. Various practical approaches allow choosing those matching your personality and buyer’s interests. Let’s look at some sales approaches that may increase your closing rate without jumping through the hoops.
Know Your Roofing Business
You will sell better if you know your roofing business structure. This requires using your business certifications, accreditations, expertise, or other factors that make it stand out from the competition.
A few things you can include:
- How long you’ve been in business
- Is your company bonded and insured
- How your business handles emergencies or last-minute changes
- Are you an authorized partner with some material manufacturers
- Do you help clients file insurance claims
Gain Expert Roofing Knowledge
Another sales approach to boost sales is having expert knowledge of the industry. You must understand your roofing services and products thoroughly. This makes you better prepared to answer all questions clients may have. Alternatively, you must make your blog section active with regular updates and tips.
Research Buyers
Understanding your buyers allows understand how to solve their problems effectively. When studying customers, consider motivation, income, type of roof, commercial vs. residential, location, and common problems. You can do this through surveys, interviews with past clients, and questionnaires. Doing this allows knowing the potential needs of your customers to tailor your services and for effective marketing.
Selling roofing services and products are challenging and requires being adequately prepared. However, it is more manageable to focus on each client and respond to their needs. Using the right approach will see you close more sales, whether selling new roofs, repairing services, or roofing maintenance.
Build Your Digital Word Of Mouth
Word-of-mouth (WoM) marketing is based on peer-to-peer recommendations and feedback. People usually share opinions and experiences about a roofing company they used. Leveraging WoM is a clever way to build brand ambassadors and advocates who spread the word about your roofing company. However, unsatisfied customers are likely to spread negative views.
In the digital world, WoM happens on social media, review websites, blogs, or digital communities where like-minded pтаeople gather. Digital-age consumers are always eager to share their experiences with everyone.
If the experience is wonderful, the customer becomes a brand ambassador who will keep recommending your company to others. A bad experience will encourage rain hell upon your brand through every communication channel at their disposal.
The internet allows customers to reach out to virtually the whole online community. Whatever they say about your brand makes a lasting impression on your image and business performance. Ensure to produce quality work and a good online reputation backed by a WoM marketing strategy that creates buzz about your brand.
Give Away Free Value
Giving away free value doesn’t mean offering your services for free. You can offer seasonal service discounts or free roof inspections and quotes to make customers feel special and appreciated. During a slow spell, you can offer specials and discounts on services booked during the slow periods.
You must also offer specials to new customers. It draws new business and shows your appreciation to new people who give you a chance to manage their roofing issues. Ensure to offer something the new customers don’t have to do anything to qualify for it. A free inspection will save you and the client time and money when you use a drone, but it increases the chances of getting hired.
Use Google Ads
Google Ads generates leads to sell roofing services in an affordable and scalable way. Pay-Per-Click (PPC) allows paying for only the clocks on your ads. It’s cost-effective and reaches customers interested in the services you offer. You target potential customers by demographics, location, product, or service.
Alternatively, you can target customers by keywords such as roofer near me, emergency roofing services, or roof replacement company in xx. Your ad only shows up when people actively search for your services. The ad entices them to visit your website to schedule an appointment or get a free quote.
It’s undeniable that Google Ads can tremendously boost your roofing company. This is through marketing your company to potential customers, reminding people of your services, and showing people what you can do to their homes after requesting your services.
Get Your Roofing Business On Social Media
With over 302 million users on social media in the US, there’s enormous potential to grow your roofing business. Potential customers are on social media and use it to research roofing products and services. Posting pictures of your projects, testimonials, or how-to videos on social media portrays your quality work and grows your brand reputation.
Social media allows customers to review or spread the word about your company. It boosts sales and gets more referrals with little effort and cost. Posting content on social media makes your company more searchable online. It gives you an edge over your competition and builds loyal customers who consume your social media content.
Some types of content to post on your social media accounts include:
- Awards you’ve won
- Partnerships with manufacturers
- Trending industry news
- Tips on solving roofing issues
- New services and products
- Promotions and offers
Facebook and Instagram are the best social media platforms for a roofing company manager. These are better for posting images and tailoring your market content.
Stop Selling And Start Solving
One of the best ways to grow your roofing company is to stop focusing on selling your services and products. You must emphasize offering solutions to solve customers’ problems. It requires taking time to understand a customer’s problem and identify a solution. Only reveal the problem with an explanation and documentation and offer a solution.
Always let the customer understand the issue on their roof, what it may lead to, and how you can solve it. Educating the customer is a sure way of leaving with a signed contract. Ensure to explain how your roofing process works, what the customer should expect, and the value of quality materials and workmanship.
Make An Irresistible Offer
You must make an offer to the customer that promises them good value for their money. Customers are always looking for who can give them the best value. Product or service value is the difference in price and anticipated benefits from it. Value perception is high if the customer anticipates great benefits from your work.
Irresistible offers allow homeowners to understand how the roofing services will solve their problems. Your pitch must focus on how your services and products will improve the customer’s quality of life, not merely on making a sale. аб
✨ Summing It All Up
After realizing all those ideas to help you grow your roofing company, there’s one last one. You also need roofing contractor software. You will simplify roofing job scheduling seamlessly and accurately with an app like Field Complete. It allows estimating, invoicing, collecting payments, and customer management in the palm of your hand. Roofing Business
