A home is a significant investment. However, it is essential to protect your investment from bad weather, wear and tear, or old age. This necessitates contacting qualified individuals to carry out the job correctly. When dealing with roofing issues, calling a professional roofer is essential.

Starting a roofing company can be a good investment. You will be doing different things like installation, repairing, painting, modifications, extensions, and spraying of roofs. The demand for roofing services is high because the building industry is rapidly growing.

Here’s what it takes to start a roofing business

Business Plan

Planning is essential when thinking about how to start a roofing business. The business plan will have all the details about your business, including what challenges you might face and how you will overcome them. The business plan will also have your company’s objectives and how you intend to accomplish them.


The plan will also include other aspects of your business, such as financials, budgets, marketing, and roofing business structure. You can find templates online to help you create your business plan.


Some of the perks of having a good business plan include: 

  • Developing clear goals and objectives

  • Outlining strategies to achieve business goals 

  • Detailing potential expenses and incomes 

  • Calculating startup costs, capital, and ongoing cash flow needs 

  • Creating a financial model for making the business profitable


The main features of a business plan include an introduction, what your business does, how you will make money, who is on your team, roofing business structure, how you will sell and market your product or service, and financial projections.


Choose A Name For Your Company

You need to choose a name for your new roofing business. The name should reflect your personality and what you do. This will help customers understand what you do. Your company’s name is essential. It is the first thing people see, and it needs to make a good impression. You also use your company’s name on marketing materials and your website.


When picking a name for your roofing company, there are a few things to keep in mind.

Easy To Remember

You must select a name for your roofing firm that is simple to recall. People will be more likely to inform others about your company if they recognize it. There are many ways to name a roofing company. But the best way is to choose a name that people will remember easily when they need roofing services.

Uniqueness Is Key

A company’s name should be easy to remember so that customers can recall it later. This will make it easier for them to choose your firm when they need roofing services. So, choose a name that is easy to spell and pronounce.

Relevant To Your Expertise

A good name for a roofing company is related to your work. This will help clients know what services you provide. Suppose you specialize in a particular area, such as roof repair or flat roof installation. In that case, your company name should reflect that. It will be easier to promote your brand this way.

Utilize Keywords

People are increasingly using the internet to find roofing contractors. As a result, every roofer should make sure their company appears at the top of Google search results. The key is to use keywords that people frequently use to look for roofing firms, such as roof leaks, repair, and roof installation experts.


There is no one perfect way to choose the name for your new roofing company. You might want to brainstorm a list of names until you find the best one. The perfect company name for a roof business represents its personality, goals, and vision.

Check Availability

You need to think of a name for your roofing business. If the name you want is not available, you’ll have to choose another one. It’s essential to make sure that the name is available before you start advertising your company because if it’s not, you’ll have to change it later.


You should also make sure that the domain name is available. You can do this by using a website like Domize or Namechk. These websites will tell you if the domain name is available on hundreds of websites, including social media profiles.


Protect Your Name

You need to protect your new roofing company’s name. This will stop another company from copying your brand. It will also help you to open more branches in other areas.

Top Naming Patterns For Roofing Companies

After you’ve learned what to remember when selecting a roofing firm name, the next step is to identify common naming patterns. These well-known schemes may help you choose a name for your roofer company. 

Location of your business

Naming your roofing business is simple: use your location as part of the name. Customers will be more confident working with a local company, and they’ll have an easier time locating you.

Your name or initials

Another approach to brand your roofing firm is by including your name or initials. Customers will know who they’re dealing with if you do this. The company name and the owner’s name eliminate any doubt for customers looking for your services.


People are more likely to do business with people they know. So using your name will help bring in more customers. People also like to see that they are dealing with a small roof business that will pay attention to them.

Your Specialty

When naming your roofing firm, it is a good idea to choose a name that reflects the services you offer. Roofing is a diverse market with many services available. If you are an expert in a particular sector, such as roof repair or gutter installation, be sure to let potential consumers know.


There’s no better approach to accomplish this than with your company name. Apart from making it simpler for your company to appear in search engines, it reduces confusion for people looking for that service.


A Slogan Or Philosophy

You might also consider naming your company with a slogan or philosophy. This will help customers connect your company with what you’re good at. The phrase should accurately communicate your services’ features.

Colors, Animals, Or Things

The name of your roofing business is essential for your brand. It creates the first impression on potential customers. You should use colors, animals, and objects in your environment that everyone will recognize. This will make sure that everyone understands what your business does.

Adjectives And Verb/Noun Combination

When branding your roofing company, think about using adjectives or a mix of nouns and verbs. This will help people understand your services better. You can also name your roofing business by combining words and names.

Made-up Names

Lastly, you can also make up a name for your new roofing business. A good business name is easy to spell and remember. It also needs to be catchy, but not in a way that makes the wrong impression on customers.

Explore The Resources For Your Local Small Business

Starting a roofing business can be a great decision, but you need to understand what it takes. Apart from figuring out how much money to start a roofing company and requirements, you need to make sure you plan to get customers.

Hire The Best Roofers

One of the recipes for any successful roofing company is to hire the best roofers. You should only hire people with relevant experience. Most startups try to save money by not hiring people with more experience, but this can be a mistake. It is better to hire someone who needs an apprenticeship opportunity and keep your staff happy. Hence, they work to their full potential.

Find quality Roofing Products

Roofing is one of the essential elements, so it’s necessary to get it right. Many different roofing materials are on the market, but they aren’t all created equal. You must concentrate on selecting the best material available. Furthermore, if you do roof repair work, you must specialize in specific types of roofs for your potential customers.

Invest in Worker Compensation Insurance

Working on a roofing project can be dangerous. That’s why it’s crucial to have insurance to cover any accidents. This will help you stay safe and protect your employees if something goes wrong.


Get A Lawyer 

Contracts are essential when working on roofing projects. Projects can get more complicated than just replacing shingles. That’s why it’s crucial to have a good lawyer help you out. A professional lawyer can draft contracts for you, which will save you if any disagreements happen.


Pay Attention To Your Marketing Channels

You will need to pay attention to your marketing efforts if you want your roofing company to succeed. This includes having a great website that looks good on both desktop and smartphone screens and improving your social media platforms. Potential customers are already using these platforms, so it is essential to have a solid online presence.


Offer outstanding Services

You can’t just concentrate on costs and marketing when running a roofing business. You must also make sure that your services are distinguishable in the market. You must be unique so that clients will come to you repeatedly. Offering a warranty, being quicker than your competitors, or providing outstanding customer service are some strategies to help your company stand out.


Start An Affiliate Program

Creating an affiliate program will allow a new roofing company to find qualified roofers to work with. Also, you can pay your salespeople an extra commission for every new customer they bring in. In this way, everyone wins because the customer gets good service, the contractor makes more money, and your business grows.


Get Testimonials And Review

It’s wonderful to hear client feedback about your firm. It assures potential consumers to do business with you. Having a lot of excellent reviews and testimonials will also significantly improve your reputation in the market. Encourage clients to post positive evaluations on social media sites like Facebook, Google My Business, or other online review platforms.


Offer Services On The Weekend

Offering Saturday appointments (or even Sundays) is a great way to make it look swamped and do good work. That way, more people will want to use your services. And since other roofing companies are less likely to be open on weekends, you’ll have an advantage.


Register For Taxes! It Is Important For Your Future Business.

A roofing company should pay taxes since it makes it more legitimate and helps fund public works that benefit society. If your roofing service business satisfies the following criteria, it must register and pay taxes:


  • Your annual gross receipts are more than $30,000

  • You receive income from providing services (you don’t sell goods), which you can prove with 1099-MISC forms, contracts, or other evidence of payment.

  • You have employees that receive W-2 forms, wages, and benefits from your company.

  • Your business has a bank account (checking or savings) in which you deposit these payments and pay expenses or where you dole out money to yourself for services rendered (draws).


You will have to register with the Internal Revenue Service (IRS) for a Tax Identifying Number or Tax account if you want to start a roofing business. It is essential to understand your tax obligations to follow them. Remember, once your business is registered, it officially exists.


Invest In Proper Company Equipment

When pondering how to start a roofing company, consider the essential tools you’ll need. These are essential equipment for contractors who can deliver the level of efficiency and security that seasoned professionals take pleasure in.


The equipment will help you in each area of your roofing business. Your clients will tell their friends who need roof repair to go to you. The equipment will make your work easier and safer. This is important because your work can be dangerous sometimes.


So, here are our top recommendations for essential roofing contractor tools.



It is vital to have a high-quality ladder when working as a roofer. A telescopic ladder that can be extended and shortened is a good option. These ladders usually last for a long time, and they can be used on any roof, as long as it has been raised to the correct height.


Fiberglass ladders have been seen as some of the best ladders for a long time. They are not as strong as other kinds of ladders, but they are lightweight enough to move around quickly. It all comes down to what you will be using your ladder for and how often you need to move it.



A toolbelt is an essential item for contractors. It helps them have their most essential tools, even when working high up. The toolbelt also keeps the tools safe and in place. This makes it easier to use the tools.


A toolbelt is a better choice for roofers than a cart. A toolbelt lets them move more easily and work faster. Carts are suitable for when there is no access from the ground. Still, a toolbelt is more useful when working on a roof or doing maintenance activities at a great height.


Safety Equipment

When working on a roof, it is vital to wear the appropriate safety gear. This will protect you from harm. You must always wear goggles or glasses when working on the roof. You must also use some sort of hand protection.


In addition, you will need fall protection equipment while working at height. This usually consists of a harness and a safety line that returns to the ground or another secure location where someone can help you.



A safety line is an essential piece of equipment if you are going to work at height. This line will keep you from falling and getting injured. Roofers usually wear this line around their waist so they can stay safe.


Safety lines can also get caught on various objects, especially vent pipes or other protrusions. That’s why you should always be careful when putting one of these on and make sure it is done correctly. Your life will depend on the quality of your equipment, so choose wisely!


A tarp is useful in a wide range of situations. For example, you might want to utilize one as a safety barrier to keep you from falling or slipping down the roof. They’re also excellent for keeping your working area clean of trash and other objects that might impede your job.

Slip-resistant Boots

If you want to stay safe while working, you need to have good work boots. They should be sturdy and supportive, and they should also have a good grip. Ensure that the boots you choose are made for roofing, as they will provide the best protection. These include built-in grip pads and other features that ensure your footing won’t slip when you’re working on a sloping surface.


They also need to be light enough for you to move about without dragging your feet quickly. If at all feasible, choose boots with steel toes since they will protect your feet from being crushed beneath the weight of heavy machinery or other equipment.

Cleanup Tools

Let’s consider a scenario where you intend to repair or replace your roof. In that case, you’ll need a plentiful supply of cleaning materials and tools. You should stock brooms, squeegees for removing debris from the gutters, and other items to help you restore the surface to its former glory.


Roofing tools and equipment, such as ladders that don’t slip on smooth surfaces, are also essential. You may be called upon to remove moss or other debris using a leaf blower or vacuum cleaner instrument in your profession. The finest approach to figure out what you need is to consult with an expert at your local hardware shop. They’ll be able to tell you which material you’ll require to complete the task.

Analyze This Business In Your State

Roofing contractors are in high demand. With many storm-damage repair residential and commercial projects on the horizon, the need for professionals will only grow greater. There are opportunities available in every region of the United States.

Nonetheless, it is crucial to recognize that this is a highly competitive market where experience, money, and hard work are required. Establishing good relationships with builders, architects, and homeowners is very important.

Advice For Beginners

Before starting your own roofing company, think about your goals for the future. How much money do you want to make? How long do you want to keep doing this? These are all critical questions to ask yourself before taking the plunge.


It’s critical that when you’ve thought about these topics, you store them somewhere secure and make use of them as a reference point later on since the answers to these questions might come in handy during difficult situations.


Quality Matters 

When you first begin your roofing business, you must not spend all of your time and energy marketing. Many individuals make this mistake early on in their entrepreneurial journey.

When you’re just starting, the most crucial aspect of your job is to ensure that your clients are pleased with the work you do for them. This implies ensuring that every roof repair you perform is flawless.

Use Social Media Wisely

Social media is an excellent place to start when it comes to marketing. Nowadays, many people rely on social networking as their primary news and entertainment source. It’s reasonable to be here if you want your company roofing to flourish. You must not join every group and page, however, since doing so may appear desperate and decrease the relevance of your postings.

Get A License And Insurance

You need to be insured and licensed for your roofing business. This will help keep you safe from legal problems in the future. It also shows that you are a legitimate company. Having insurance also helps to protect the reputation of your business.

Research Prices From Competitors

Call your competitors and ask what they charge to determine how much the services and products cost. This will help you know the industry standards to price your products or services accordingly. If possible, try to get quotes over the phone to compare prices quickly.


Begin Working For People You Know

You should use your connections when starting a company. This includes family and friends. Ask them for help with work or leads on people who may need roof repair services. This is a good way to start a business without spending money on advertising, and you will still get customers this way.

Improve Your Knowledge In The Business

As a proud owner of a new roofing company, you need some basic knowledge to help you get started. 

Get Necessary Permits 

Executing roofing projects makes specific permits necessary. Local rules differ, so new company owners must follow all applicable laws. 

Invest In Resources 

The next step in starting a roofing company is to find work crews and equipment. New roofing company owners can choose to hire employees on their own or bring on independent contractors. 


Without the proper equipment, a new owner may have trouble performing the work to their customer’s satisfaction. Some equipment new roofing company owners may want to invest in includes ladders, hoists, and nail guns.

Quality Material 

Another critical aspect of starting a roofing business is choosing suitable materials for each job. Some popular materials include asphalt shingles, metal roofing systems, and slate among homeowners. Before choosing a type of material, new business owners should consider the climate where they live and their customers’ individual needs.

Offer Extra Services 

Finally, new roofing company owners should provide customers with additional services, such as deck installation, siding replacement, and gutter cleaning. New owners increase their customers’ chance to return to them for future work by offering other services.

Useful links


FAQs About Starting a Roofing Company

Is a roofing business profitable?

Roofers make about 20% and 40% of the gross revenue. Service-focused companies may be higher than new construction and large commercial companies.

Is roofing a promising career?

If you have a strong personality and a good attitude, roofing could be the perfect job for you. Your success depends on your organizational skills, physical skills, and positive attitude.


Roofing isn’t a lucrative profession for people looking for fast money or a quick method to make money. This occupation is well suited to individuals with strong attention to detail and a desire to achieve at the highest levels in adverse weather conditions.