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Reactive Service

Reactive service in customer service is taking action after a customer complains of a particular problem. It happens as a reaction to a customer finding a problem or is dissatisfied with the service received. Most times the client reports this to the business when seething with anger.

The reactive service approach emphasizes listening actively to customers and never interrupting them. With the reactive approach, the business waits for the client to reach out first before taking action.

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