5 crucial Tips for Creating a Home Services Business SEO Strategy
Search engine optimization remains an incomprehensible topic for many entrepreneurs — but even a basic knowledge of how to optimize their online presence can generate big returns, in the extremely competitive appliance repair, property maintenance, HVAC, and cleaning industries.
We all use the web to find certain goods or services in our communities, such as ; Auto repairs, Restaurants, Shops, etc. We use search engines (most likely Google) to explore the things around us. For many householders, this also includes home services.
When someone types “roof repair” or “washing machine installation” into Google, search engine algorithm finds results that are most relevant to them. That means that you want your company to be on top of Google’ first pages. It’s crucial to getting your company’s name visible to future customers.
Search engine optimization is particularly important for small companies because it allows them to compete for online presence, where larger companies have a better visibility. Because search inquiry results depend on relevance, content quality, website usability, location, and other aspects (aside from advertising), small companies can be displayed prominently — even more prominently than much larger competitors — in organic search results.
Designing an SEO Strategy
Whether you are designing an SEO strategy for your company website for the first time or you are looking in to improve your current SEO activities, there are various things you can do to check and boost the SEO strategy of your website. Let’s take a look at 5 crucial tips for improving your search engine optimizations in Google.
Keywords are phrases that appear on your website, they help the search engine define the site’s importance to the user’s search. For instance, let’s say your business is a plumbing service in Los Angeles, CA.
In this case, some of your main keywords should be:
- Los Angeles Plumbing
- Los Angeles Plumbing Services
- Los Angeles Plumbers
- Plumbers in Los Angeles, CA
- Plumbing Services in Los Angeles, CA
These keywords should repeatedly appear in your website’s content (once or twice on each page) and be frequently used in your H1 and H2 headers. You’ll also want to use niche keywords, such as “Los Angeles Leak Repair”, “Sink installation in Los Angeles” and so on, to increase your website visibility on the search, when the user has a particular service in mind.
Prepare to Be Crawled by Google Robots
Google constantly “crawls” through websites to find the content, defines overall relevance, and compares keywords against all other crawled websites. That means, that you need a unique and well-written content on your site, and not the text that has been copied from other websites. It is important to remember that you want your content to appear as text on your site. Many website owners make the mistake of placing important keywords or text in image files and simply putting the image on their site. Words that appear on the images are not crawled and will not improve your website’s relevance and visibility.
Check Up Your Meta Tags
Meta tags and meta descriptions consist of text that occurs on the particular Google search results page. This metadata is regularly crawled by Google, as part of establishing a site’s relevance to a user’s questions / request. That’s the reason, why it is important that you place keywords in both meta tags and meta titles. For instance, if your page is about sink installation, your meta tag for that page should read something like “Los Angeles Sink Installation - Company Name.” Metadata that is general or repeated can decrease a website’s SEO rating.
Comply Your Company to Directories
Your site shouldn’t be the only place on the web where your company is present. There are various business directories around the web that Google includes into defining a company’s’ authority. That’s why you should take the time to make sure that your business is correctly placed on Yelp, Google+, Yellowpages.com, Local.com, Whitepages.com etc. Expanding your visibility on these sites builds relevant backlinks to your company’s site, and shows Google that your business is an engaged part of your industry’s online environment.
Publish Systematic, Relevant Content
It is highly effective to keep and update a blog on your site. Adding unique content pages to a site can efficiently improve its SEO health and Google tends to favor websites that are constantly updated and active. Keep your blog professional and specific, easy-to-understand topics that can educate or attract your customers. The blog is also a good platform to share business news, nearest events and industry innovations. Share these posts once they are published on your social pages and distribute relevant search keywords in your blog articles.
To start optimizing your website and learn more, we recommend The Complete Beginner’s Guide to SEO from Buffer.